Today the Indian e-commerce market is booming. It is expected that the market size will reach $325 billion by 2030. The growth is fueled by an increase in smartphone usage, internet users, and a rise in online shoppers. This is the right time and a good opportunity for e-commerce businesses to acquire this growth. Sellers and e-commerce businesses might be confused about selecting the right ecommerce marketplaces in India for their products.
You will find various ecommerce marketplaces in India, such as Flipkart, Amazon, and Meesho, where you can complete seller registration and start selling your products online. Let’s explore the right marketplace for your product and industry and how it works.
How E-commerce Marketplaces Work?
Earlier, business owners were selling products in physical stores. Customers from the nearby locality can purchase products from the store. However, we are now in the digital era. You will find various e-commerce marketplaces in India where you can purchase a wide range of products.
It is a digital platform or app where numerous sellers list and showcase their products to millions of customers.
A Step By Step Guide On The Working Of the E-commerce Marketplace
- A seller needs to visit the seller registration page of the top ecommerce platforms in India and first create a seller account.
- The seller then needs to sign up using basic details, such as an email ID and password, and upload product details, including size, colour, weight, and more.
- The customer visits the e-commerce marketplace, compares products and their prices, and finally orders a product.
- The seller gets the notifications and packages the product. Sometimes, the e-commerce marketplace in India is responsible for packaging and dispatching the order.
- The customer pays the marketplace in India. It keeps the commission and transfers the rest to the seller.
Top 10 Ecommerce Marketplaces in India – Best Platforms
Here is a list of the top 10 ecommerce marketplaces in India.
1. Amazon
Amazon is one of the top ecommerce marketplaces in India. It started in 2013, and today it has a vast customer base and an excellent logistics network. You can sell a wide range of products on Amazon, like home, fashion, electronics, and many more.
You can create an Amazon seller account if you have a valid business. Provide your bank account number, PAN number, mobile number, and a few additional basic details to create an Amazon seller account and start selling various products.
The Amazon company offers various features for sellers, which are outlined below.
- You can manage business activities like tracking products or fulfilling orders through the Amazon seller app.
- You can list down the products and manage them through the Amazon seller dashboard.
- FBA (Fulfilment by Amazon) allows you to store products in Amazon fulfillment centers. Here, Amazon will do the picking, packaging, and shipping of the rendered product to the customer.
2. Flipkart
Flipkart is one of the biggest competitors of Amazon and is considered the next best ecommerce marketplace in India. They began their journey by selling books and have now expanded to offer a wide range of products, including electronics, apparel, and more.
You can create a Flipkart seller account within minutes and showcase your products to millions of customers across India.
Flipkart offers excellent features for sellers, which are listed below.
- You can track orders and manage inventories through the seller dashboard.
- You can promote products through deals and sponsored ads.
- Flipkart provides training modules or webinars to grow your ecommerce business effectively.
3. Myntra
Myntra is the next e-commerce portal in India, which primarily focuses on clothing, footwear, and fashion accessories.
You can sell fashion products, such as clothing, jewelry, and beauty products, on Myntra and gain access to a wide range of customers.
Myntra offers various features to Myntra sellers such as:
- You will have complete control over the products, like cataloguing.
- Myntra provides advanced analytic tools to track sales performance.
- Myntra charges a fee of 4-5% on each product sale.
- Myntra includes warehousing services, packaging, and shipping operations.
4. Meesho
Meesho is India’s leading e-commerce platform, which allows you to sell fashion accessories, kitchen items, jewellery, home products, and many more. It was founded in 2015 and is now popular throughout India. It allows Meesho sellers to list the product and showcase it to millions of customers in India.
Most small and medium-sized enterprises, as well as homemakers, are today interested in selling products on Meesho for the following reasons.
- Here, you can retain 100% of the profits generated from selling products on Meesho.
- Meesho does not penalise sellers for order cancellations.
- You can sell products on Meesho even without a GST number. You can start selling products on Meesho through an enrollment ID.
- You can use paid ads or catalogue promotion tools to increase the visibility of the products.
- A dedicated team is always available to assist you with onboarding and address any queries related to product listings or inventory management.
5. AJIO
AJIO is a fashion and lifestyle e-commerce platform which was launched by Reliance Retail. You will find clothing for both men and women, along with footwear, beauty products, home decor, tech gadgets, and many more.
Excellent Features Of AJIO For Sellers:
- AJIO provides sellers with exposure to millions of customers across India.
- AJIO provides a seller dashboard where you can track and manage inventories.
- It offers 24/7 support to answer your queries.
6. JIO MART
JIOMART is the next top ecommerce marketplaces in India. It was launched in 2019 and offers a wide range of products, including groceries, fashion, electronics, home and kitchen items, and more.
Excellent Features Of JIO MART For Sellers:
- The Jiomart sellers can access millions of customers all over India. You can showcase your products even in rural areas.
- You don’t have to arrange a separate courier service for selling products on JIO MART. The e-commerce marketplace offers end-to-end logistics support, like pickup and delivery, through Reliance logistics partners.
- JIOMART runs promotional campaigns to increase the seller’s product visibility.
- You can receive onboarding training and seller support through Reliance’s local teams.
- JIOMART charges 0% commission from sellers.
7. NYKAA
NYKAA is the leading cosmetics selling platform in India, specializing in fashion, beauty, wellness, and personal care products. It was founded in 2012 and offers a wide range of products from both domestic and International brands. NYKAA offers a hybrid model, which means it has an online presence as well as 100 physical stores in the top cities in India.
Top Benefits Of Selling Products On NYKAA:
- Sellers can sign up for NYKAA with zero registration cost. However, you are charged a commission only after the sale is completed.
- Your products get a chance to reach a wide number of customers.
- NYKAA offers boarding assistance and account management so that sellers can grow their online store.
8. Facebook Marketplace
Facebook Marketplace is an excellent feature within Facebook where business owners can sell their products to the entire Facebook audience. It was launched in 2016. Facebook Marketplace does not have strict guidelines. Hence, it allows you to sell anything and everything here.
The advantages of using the Facebook marketplace are as follows.
- Mobile friendly.
- Personalisation.
- Brand exposure.
- Easy to integrate with other social networks.
- You need to upload a photo in the Facebook marketplace, describe it, and then list the price. You don’t need to create a separate e-commerce store for selling products.
- You can sell products directly from your mobile using the Facebook app.
9. Paytm Mall
Paytm Mall is the next e-commerce platform in India, which was launched by Paytm. It offers a wide range of products, including electronics, fashion, and groceries.
Sellers can benefit from the Paytm Mall in the following ways.
- Paytm Mall connects sellers to millions of customers across India.
- You can list products on Paytm Mall for free of cost.
- Paytm Mall offers low commission rates.
- Paytm Mall handles picking, shipping, and returns for the sellers.
10. Tata CLIQ
Tata CLiQ is a premium ecommerce marketplace in India that offers fashion, electronics, home essentials, luxury products, and many more.
Sellers can benefit from the Tata CLIQ in the following ways.
- Tata CLIQ charges commission only on sales.
- The Company manages pickup and return, reducing the workload of the seller.
- The seller can participate in app promotions and seasonal sales to increase visibility.
- You will get 24/7 support for onboarding and cataloguing.
Benefits of Selling on E-commerce Platforms in India
There are various benefits to selling products on India’s top e-commerce marketplace. Here is a list of them below.
- Sellers can display their product to a wide number of customers, which is not possible in a brick-and-mortar store.
- You don’t need to invest more money in selling products on e-commerce platforms in India. For example, setting up a physical store, paying rent, and managing staff salaries are quite expensive. However, when you sell products on an e-commerce marketplace, you require a mobile device or laptop along with a good internet connection to manage products and track inventories.
- Physical stores are open only for certain hours a day, and where you can sell products to customers. But when you sell products on e-commerce marketplaces, then the store is open 24/7 and 365 days a year.
- You can read reviews and ratings of customers and improve the quality of the product.
Challenges Companies & Sellers Face on the E-commerce Marketplace
There are a few challenges that sellers face on the e-commerce marketplace. Here is a list of them below.
- Thousands of sellers sell the same products on the top marketplaces in India. So there is high competition for a business owner to achieve profits.
- Some e-commerce platforms charge high commission fees from sellers, which can significantly reduce profits.
- One bad review about the product can decrease the brand’s reputation in the market.
- An e-commerce marketplace does the picking, packaging, and shipping. Any delay in order delivery can decrease customer satisfaction.
How to Choose the Right and Best Platform to Sell Your Product?
Choosing the right e-commerce platforms in India is highly essential for the success of the business. However, you need to keep a few factors in mind when choosing the right platform. Here is a list of them below.
1. Choose the E-commerce Platform According To Your Product Category
There are e-commerce platforms that specialise in specific categories. For example, Myntra and AJIO are popular for fashion and lifestyle.
Choose the e-commerce platform that specialises in your product category to get the right customer.
2. Compare Commission Fees
You must compare commission fees, shipping costs, and advertising fees of various e-commerce marketplace in India and select the one that offers the lowest commission fees.
Final Words
Selling products on top e-commerce marketplaces in India has various benefits. You can display products to millions of customers across India and earn a higher profit. But choose the e-commerce platform wisely. You should choose it based on your product category and the charges that have low commission fees. Ensure that it provides logistics support, including picking, packaging, and shipping operations, to reduce hassle in delivering products to customers.
AAJ Supply Chain Management
