Amazon fulfillment (also known as FBA) is designed to help a business to focus on its core development. Amazon will store the business inventories in its warehouses. When a customer orders any product from Amazon, it will be picked up, packed, and shipped directly to the customer.
However, the storage costs are high when a business stores its product in an Amazon fulfillment center. This is where the importance of the 3PL company comes in. It does the product’s storage, packaging, labeling, and shipping by following Amazon FBA guidelines and ships to end consumers.
What is Amazon Fulfillment?
Do you wish to sell your products on Amazon? If yes, then you will encounter many acronyms. One of the most common acronyms is FBA, which means fulfillment by Amazon.
It is a unique method through which Amazon stores goods in its warehouse, picks up the ordered product, packages it, and then hands it over to the shipper.
Thus, it allows an Amazon seller to focus on other business aspects like product development, exploring new markets, and many more. Amazon even handles return processes and refunds, which are quite complex to manage in supply chain operations. It provides customer service 24/7, which is quite beneficial for an Amazon seller.
Amazon’s multi-channel fulfillment allows FBA products to be sold on various platforms and channels. Thus, Amazon has helped many entrepreneurs grow their businesses through the FBA program.
Now let’s discuss MFN (Merchant Fulfilled Network), also called the Amazon Seller Flex program. Here, the seller can list products on the Amazon platform but manages the storage, picking, packaging, and shipping himself. So, the seller has full control over the order fulfillment process, which is not the case with FBA. However, managing the products by itself and picking and packaging them is quite a time-consuming and tedious process.
The seller even handles customer queries and the return process. So, if you have an existing logistic network and want to avoid unnecessary fees of Amazon FBA. MFN or self Amazon fulfillment is the best idea for shipping products to customers.
Challenges Faced By The Sellers In Amazon Seller Fulfillment

Along with all the benefits, Amazon sellers face some challenges in Amazon fulfillment. We are listing them below.
1 . Inventory Management Issues
Amazon has listed a few requirements that sellers need to fulfill before sending the products to the Amazon fulfillment center. So, the seller has to follow the FBA inventory management guidelines before sending them.
Amazon has started an FBA storage capacity system to prevent sellers from overstocking their products in the fulfillment center. The amount of goods you can ship to Amazon depends on your sales history and IPI score.
2. High Cost Using FBA Services
Amazon charges a particular fee for storing products in its warehouse storage. Amazon offers two types of fees: long-term storage fees and monthly fees. If you are storing products in the Amazon fulfillment center that do not sell out quickly, then Amazon charges for long-term storage fees. Again, packaging and labeling bulky items cost a bit high.
3. Limited Branding
Whenever Amazon gets a customer order, it picks up the seller’s product and does the packaging and labeling. The shipping boxes that Amazon uses for the seller’s product are covered with its logo and branding.
The seller may have used its branding package to cover the product, but it remains inside the shipping box. Users can see the box with the Amazon logo. Hence, there is limited branding scope when you use the FBA(Fulfillment by Amazon) program.
4. Strict Amazon Compliance And Penalties
Amazon has some strict guidelines which every seller must follow. It tracks the order’s defective rate, and if you have many negative reviews from customers, then there is a chance that Amazon will suspend your account.
Again, Amazon can penalize sellers for posting incorrect product details or misleading customers on the platform.
5. Difficulty Scaling During Peak Seasons Or Festivals
Most customers like to shop for products during holidays or festivals like Diwali or Christmas. Amazon fulfillment center has to manage a lot of products at such a time. That leads to delays in delivering the product and has a negative impact on the brand.
How Does AAJ Supply Management Solve These Challenges?

1. Custom Fulfillment Solutions
AAJ Supply Management provides custom fulfillment solutions that meet the needs of Amazon sellers. For example, it gives Amazon FBA preparation services, which means it will package or label the product according to Amazon guidelines and then ship it to the Amazon center. AAJ Company prevents defective products from being sent to the Amazon center. Again, it also provides direct-to-customer fulfillment, which means it picks and packs, labels, and ships the product without Amazon FBA.
AAJ Company ensures that both sellers and customers can easily track the shipment of products from time to time.
2. Inventory Management
AAJ Supply Management uses inventory management software to track the inventories in real-time and avoid problems like stock out and overstocking issues.
3. Cost Effective Warehousing
AAJ Company has warehouses in various locations in India, such as Hyderabad, Bangalore, Delhi, and Chennai. All the warehouses are spacious and equipped with the latest technology, such as warehouse management systems. The storage fees are lower than long-term storage fees in Amazon fulfillment centers.
4. Scalability
The company’s warehouses provide scalable solutions, which means they can accommodate the seller’s products during holidays or particular seasons.
5. Multi Channel Fulfillment Solution:
AAJ provides fulfillment solutions for multiple online platforms. Whether you sell your product through Flipkart, Amazon, Messho, or your website. The company offers multi channel fulfillment solutions in one place.
AAJ’s Value Proposition For Amazon Sellers

1. Fast Delivery With Multi Location Warehousing – AAJ supply management has warehouses in various locations in India. It reduces shipping costs and provides fast delivery to the customer by storing products in warehouses closer to customers.
2. Technology Integration – AAJ Company is integrated with advanced WMS and TMS technology for real-time inventory and shipment tracking.
3. Streamline Returns And Reverse Logistics Management – The return process is complex in the supply chain solution. AAJ Company streamlines the return process with ease.
4. Reduced Operational Costs – AAJ Company chooses the optimized transportation route, which reduces transportation expenses. Again, the warehouse storage cost of the company is lower than that of the Amazon fulfillment center.
AAJ Technology Advantage
1. Integration With Amazon Systems For Seamless Operations – The advanced software of the AAJ Company, like the warehouse management system, seamlessly integrates with Amazon Seller Central.
2. Advanced Data Analytics For Demand Forecasting And Stock Planning – The company uses advanced data analytics and historical demand analysis to forecast product demand and avoid stock-out or overstocking issues.
How To Get Started With AAJ Supply Management?

1. Consultation
The seller contacted the AAJ supply management Company. The company experts analyze the sales volume and inventory challenges and then provide customized 3PL solutions.
2. Onboarding
The warehouse management system of the AAJ company integrates with Amazon Seller Central. So, Amazon orders are automatically synced into the AAJ system.
3. Inventory Setup
The sellers send the products to the AAJ Company warehouse. AAJ system will assign the products to the nearby warehouse for quick shipping. Inventories are tracked in real-time, and the seller can be alerted about stock shortages.
4. Order Processing
When a customer orders any product, the AAJ warehousing staff will pick up the ordered product, package it according to Amazon guidelines, and ship it to the Amazon fulfillment center or directly to the customers.
Conclusion
Selling products on Amazon increases your customer base. You can do a partnership with AAJ supply management company. It has shared warehouses in multiple locations in India, and the logistics costs are even lower. The company’s warehouses are equipped with advanced technology and seamlessly integrate with Amazon Seller Central. So join hands today with AAJ SCM and experience seamless ecommerce fulfillment and high profits in business.