The year 2021 came out as the year of growth and acceleration for the ecommerce industry. Due to the Covid-19 pandemic, e-commerce logistics companies have adapted new ways to execute their functions in accordance with consumer demand and the shift in consumer behavior. Consequently, various innovations and trends emerged in the ecommerce logistics service during this period.
To keep up with the competition, customer expectations, and increasing demand, ecommerce logistics companies must take the initiative and follow the latest logistics trends. Updating your infrastructure and approaches as per these trends can also help you capture more market share, more revenue, and have the edge over competitors. This is because customers will remain satisfied with you as soon as they get their orders, resulting in an increased customer base.
In the past few years, e-commerce logistics companies have been observed to provide customers with a subscription to get their delivery within the same day without paying any extra bucks. Next day delivery has become the norm and the ecommerce logistics service provider will continuously evolve to keep pace with the increasing consumer expectations.
We have identified the five key trends in e-commerce logistics in 2024
5 Key Trends in E-commerce Logistics
Increased, Faster, & Better Delivery Options
Asia has one of the rapidly growing e-commerce markets. As per the reports, most of the people of this region prefer online shopping. Ecommerce logistics is one of the game changers for the Indian economy and will grow more in upcoming years due to the high internet penetration in this region. The various aspects determining a business’s growth are fast delivery of products, online payment, convenient online ordering process, same-day delivery, order tracking, fast logistics, and seamless tracking.
According to the survey conducted by NRF, around 39% of the customers needed two days of shipping of the products, and that too free of cost, and if you provide them the same, they will stay with you forever. Apart from this, fast delivery and quick return also play a crucial role.
Influencer & Social Media Marketing
Nowadays, influencer marketing is no longer limited to Bollywood celebrities. Platforms like Instagram and YouTube have given fame to numerous influencers and added many followers to their accounts. These social media influencers have a remarkable impact on brand building. A recent survey revealed that 38% of shoppers rely on the review of their influencers before buying any product.
Hence, any social media influencer can inspire the audience to visit a site and shop. If you can collaborate with any social media influencers, he/she might review your e-commerce logistics company to ensure that you have a trusted partner that can deliver in agreed time and with ease to not impact their brand image.
Cross-Border Logistics
We did see the cross-border logistics trend coming. In recent years, the count of international shopping has risen significantly due to flexible options, top-notch products, various payment options, and quality products. Numerous logistics companies have enabled cross-border logistics services, gaining popularity among e-commerce businesses. Providing international or cross-border trade can allow you to make new markets and customers.
Direct-to-Consumer Model
Direct-to-customer (D2C) is a business model where the brands directly sell products to the consumers while interfering with any middleman. The D2C models eliminate distributors, wholesalers, retailers, shopkeepers, etc., and directly provide customer goods. As no layer appears in this model, the cost became cheaper than the traditional method. This method also provides ease of return of the products, which can reduce the possibility of damage to the product.
Smart Solutions for Shipping Returns
Return management is one of the most crucial aspects of the entire logistics process in an e-commerce business. The return process begins once a customer places a return request for a product and ends when it reaches the seller without any damage.
Return management consists of picking up the parcel, checking quality, reverse shipping, and inventory management. So, making the best return strategy with the help of AI tools is one of the latest trends among e-commerce logistics companies. Automating the courier transportation services in India can make returning easy and smooth.
Conclusion
With the advancement in technologies, numerous exciting and new developments will happen in the world of e-commerce. No one is sure about which one will make a significant difference in the world. Understanding and analyzing the latest trends can help you stay ahead of your competitors.
An ecommerce logistics company also needs to focus on these trends and stay prepared for the changes that might be crucial to stay ahead in the market. All above, businesses must ensure that their consumers remain happy and satisfied with their services. One of the significant components of success in the upcoming time is better collaboration between the warehouse company in India and retailers. AI-based technical solutions can assist them in maintaining visibility and transparency in the business.
AAJ Enterprises can help you streamline your eCommerce orders with easy integration so your customers can get their products as soon as possible!
We have gained the top position in the list of best ecommerce fulfillment services in India. With 100+ clients, AAJ Enterprises is catering its services across the nation. We provide services like e-commerce fulfillment, warehousing, operations management, transportation, return management, and many more. We have provided their clients with the most satisfactory services for the past 10 years.
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